1. Be careful in regard to the online stores that you consider buying from. If the web store is poorly designed, full of misspellings, and overall fishy, you should take your money elsewhere. These are signs that something might not be right about this store. It's preferable to be safe than sorry.
2. Always remember your financial budget and credit limits when you shop online. The virtual world of online shopping has gotten a lot of people in serious debt. You need to look at online shopping in a similar manner you look at offline shopping. Never buy items online that you don't have the cash to pay for.
3. If you have questions while shopping, look for a live chat function around the online store. Many big brands (and even some boutique stores) now have this functionality. You are able to chat immediately with a customer support representative to fix any issues or answer any questions before buying. That can give you a lot of reassurance.
4. When you are making a purchase online, ensure that you use a credit card to pay for the transaction. Bank card users are protected against fraud by federal law and therefore are only accountable for $50 in these cases. Some card agencies will even go so far concerning wave the $50 for you, meaning that you will not be out of pocket.
5. When a company has a newsletter, sign up. Often, companies will give sneak peeks, special deals and discount codes to people on the mailing list. However, be careful. You don't want to sign up for every company's newsletter or you'll soon be buried under endless emails. Only join a company's newsletter if you really like their products and would use a coupon code.