1. If you have questions while shopping, choose a live chat function around the online store. Many big brands (and even some boutique stores) now have this functionality. You are able to chat immediately with a customer support representative to fix any issues or answer any questions before buying. That can give you a lot of reassurance.
2. Sign up for the website's newsletter if they have one. Many times stores will give you a price reduction or some kind of deal once you sign up for their newsletter. Determine if there is a deal associated with subscribing to the newsletter at any store you want to shop at.
3. Before buying a product online, find out more about shipping. If you do not find any details about shipping costs, contact the seller to find out if there are additional charges for shipping. If there are several shipping options, choose an affordable and reliable option to make sure you receive your product quickly.
4. Be sure that you're entering your payment details on a secure site. Try to find "https://" inside the URL from the site that you're attempting to buy something from. If you don't see that or no symbol of any website security, then it's probably a great idea not to trust those people along with your account information.
5. Make it a habit to register for price alerts. This goes even for purchases that you've recently made. Price alerts will tell you when a product has dropped to a price you like. And when you've recently purchased at full price, you can ask for a price adjustment to meet the new deal.