1. A reputable online seller must have a history that is recorded with the Better Business Bureau. Check with the BBB before you decide to part with your hard earned money to find out if there have been any major or continual complaints lodged against them. You don't wish to be spending your money using a company that fails to deliver.
2. Do not forget to comparison shop when you are looking for things online. People usually accomplish this when shopping in physical stores, but they don't think about it on the Internet. If you go for the first sale you see, there exists a chance you will miss out on a much better deal somewhere else.
3. If you're purchasing clothes or shoes online, be careful with all the sizing. Some items typically run smaller or larger than normal. Some shopping sites will advertise if an item runs true to size. If the site doesn't list anything about sizing, glance at the reviews. In most cases, if an item is running larger or smaller, the reviewers will let you know.
4. When shopping online, always try to keep in mind the cost of shipping. Many sites offer free shipping on purchases over a specific amount. In the event that you do have to pay shipping, make sure that it is going to fit into your budget after you've added everything in your cart. Using a full cart only to find out you can not afford the shipping is never an enjoyable experience.
5. In case you have questions while shopping, choose a live chat function in the online store. Many big brands (and even some boutique stores) now have this functionality. It is possible to chat immediately with a customer service representative to fix any issues or answer any questions prior to buying. That can provide you with a lot of reassurance.