Article Marketing - 4 Essential Ingredients

The importance of article marketing in your online business in today's world is immeasurable. Well written articles can drive coniderable 'free' traffic to your website. There are 4 'must have' ingredients in a well-written article.

1 - Keywords & Keyword Phrases. An article must be centered around the keyword or long-tail keyword phrase. Its always helpful before you write your articles to consider what you would be searching for in your niche. For instance, if your website in the weight loss niche, what keyword phrase would you enter when beginning your search? Always consider what your particular customer would be searching for in order to reach you and your website or product. Make sure your articles are closely related to your niche. They must be congruent.

They are many tools on the internet today that will help you determine your most effective keyword or keyword phrase that researchers are looking for. (ex. - google keyword planner, jaaxy.com, etc.) You can do a google search for keyword tools.

2 - Keyword Density. In order for your keywords and keyword phrases to be discovered by the search engines, its a good rule of thumb for your keyword to have a 10 to 15% density throughout your article. Keyword density is simply the number of times your keyword appears throughout your article. Depending on the number of words in your article, make sure your keyword density in not too low and not too high. With a density that is too high, the essence of the article is lost and may turn off the reader as well as the search engines.

3 - Good Article Content. Good article content, in my opinion, means an article that provides a benefit or value to your reader. In addition, the content must have correct spealling and good grammar. More importantly, in order to retain the attention of the reader, it must also be entertaining. Providing accurate facts, figures and statistics combined with keeping the reader entertained is a learned art. Much more difficult that it may seam initially. In order to gain the trust of your readers, and eventually your customers, your content needs to be genuine and accurate.

4 - Linking Articles. Another important point to remember, if your are submitting your articles to the article directories such as ezinearticles. com, don't ever forget to include a link to your site. After all, the most well-written, articulative article you have ever written is worthless without your reader being able to find your website or product. Usually, this link is provided in the resource box after the body of your article.

Like the article itself, the resource box must also be eye-catching to demand the attention and interest of the reader. The resource box should contain the authors name, a brief description of the author , a brief description of the sponsoring site and a link. Never underestimate the power of the resource box. It may be small in size but highly important in driving traffic to your site.

Tips For Shopping Online

1. Before going shopping at any online retailer, do a quick search for promotional codes. Many of the big retailers often have promotions running which are not advertised on their own home page. Doing a quick search for these codes will allow you to insert the code at checkout to save money.

2. Be wary of the emails you receive, even if they appear to be from a retailer you trust. Never click on a link that directs you to a web site other than the main one you shopped on. If you do, you may become vulnerable to a gimmick. Rather than simply clicking on an email hyperlink, just go up to your browser and enter in the web site you would like to go to. It is actually much safer that way.

3. If you like an internet store, subscribe to their email distribution list. You will probably receive some coupons and information about deals inside your mailbox. Check these emails regularly to stay up to date with discounted prices and promotional offers. Most online stores often offer free delivery or discounts on certain products.

4. In case you have questions while shopping, search for a live chat function on the online store. Many big brands (and even some boutique stores) now have this functionality. It is possible to chat immediately with a customer care representative to correct any issues or answer any questions before you purchase. That can provide you with a lot of peace of mind.

5. When you are making any purchases on the web and you are required to produce a user account, never utilize the same passwords that you use on other websites. Do not make use of your e-mail or banking password to make a free account to buy shoes from a web retailer. If someone was able to see this password, they can have access to not only your profile on the retailer's store.

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