Article Marketing - 4 Essential Ingredients

The importance of article marketing in your online business in today's world is immeasurable. Well written articles can drive coniderable 'free' traffic to your website. There are 4 'must have' ingredients in a well-written article.

1 - Keywords & Keyword Phrases. An article must be centered around the keyword or long-tail keyword phrase. Its always helpful before you write your articles to consider what you would be searching for in your niche. For instance, if your website in the weight loss niche, what keyword phrase would you enter when beginning your search? Always consider what your particular customer would be searching for in order to reach you and your website or product. Make sure your articles are closely related to your niche. They must be congruent.

They are many tools on the internet today that will help you determine your most effective keyword or keyword phrase that researchers are looking for. (ex. - google keyword planner, jaaxy.com, etc.) You can do a google search for keyword tools.

2 - Keyword Density. In order for your keywords and keyword phrases to be discovered by the search engines, its a good rule of thumb for your keyword to have a 10 to 15% density throughout your article. Keyword density is simply the number of times your keyword appears throughout your article. Depending on the number of words in your article, make sure your keyword density in not too low and not too high. With a density that is too high, the essence of the article is lost and may turn off the reader as well as the search engines.

3 - Good Article Content. Good article content, in my opinion, means an article that provides a benefit or value to your reader. In addition, the content must have correct spealling and good grammar. More importantly, in order to retain the attention of the reader, it must also be entertaining. Providing accurate facts, figures and statistics combined with keeping the reader entertained is a learned art. Much more difficult that it may seam initially. In order to gain the trust of your readers, and eventually your customers, your content needs to be genuine and accurate.

4 - Linking Articles. Another important point to remember, if your are submitting your articles to the article directories such as ezinearticles. com, don't ever forget to include a link to your site. After all, the most well-written, articulative article you have ever written is worthless without your reader being able to find your website or product. Usually, this link is provided in the resource box after the body of your article.

Like the article itself, the resource box must also be eye-catching to demand the attention and interest of the reader. The resource box should contain the authors name, a brief description of the author , a brief description of the sponsoring site and a link. Never underestimate the power of the resource box. It may be small in size but highly important in driving traffic to your site.

Tips For Shopping Online

1. When shopping online, you have to be extra careful if you are using your cellphone to purchase online. Utilizing a public Wi-Fi can leave your personal susceptible to hackers. Try to only use your secured network when shopping online using a cellphone and never make use of a public Wi-Fi hot spot to shop.

2. When shopping online, always try to keep in mind the buying price of shipping. Many sites offer free shipping on orders over a certain amount. In the event that you do have to pay shipping, make sure that it is going to match your budget after you've added everything in your cart. Using a full cart only to find out you are unable to afford the shipping is never an exciting experience.

3. When you shop online, be sure that the online store offers secure checkout. This will assist protect your own personal information from being stolen. To ensure the website is encrypted look up into your web browser's URL box. The website is secured if the website starts with https. This stands for hyper transfer protocol secure.

4. If you like an online store, join their email distribution list. You will probably receive some coupons and information about deals in your mailbox. Check these emails regularly to stay up to date with discounted prices and promotional offers. Most online stores often offer free delivery or discounts on certain products.

5. When you shop online, it's best to look around to find the best price. Shopping online makes it very easy to get the best price for virtually any items. While shopping around, ensure that you only consider the prices from places where you'd feel relaxed buying from. Even if a cost is great, it won't matter if you don't want to order from that place.

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