Article Marketing - 4 Essential Ingredients

The importance of article marketing in your online business in today's world is immeasurable. Well written articles can drive coniderable 'free' traffic to your website. There are 4 'must have' ingredients in a well-written article.

1 - Keywords & Keyword Phrases. An article must be centered around the keyword or long-tail keyword phrase. Its always helpful before you write your articles to consider what you would be searching for in your niche. For instance, if your website in the weight loss niche, what keyword phrase would you enter when beginning your search? Always consider what your particular customer would be searching for in order to reach you and your website or product. Make sure your articles are closely related to your niche. They must be congruent.

They are many tools on the internet today that will help you determine your most effective keyword or keyword phrase that researchers are looking for. (ex. - google keyword planner, jaaxy.com, etc.) You can do a google search for keyword tools.

2 - Keyword Density. In order for your keywords and keyword phrases to be discovered by the search engines, its a good rule of thumb for your keyword to have a 10 to 15% density throughout your article. Keyword density is simply the number of times your keyword appears throughout your article. Depending on the number of words in your article, make sure your keyword density in not too low and not too high. With a density that is too high, the essence of the article is lost and may turn off the reader as well as the search engines.

3 - Good Article Content. Good article content, in my opinion, means an article that provides a benefit or value to your reader. In addition, the content must have correct spealling and good grammar. More importantly, in order to retain the attention of the reader, it must also be entertaining. Providing accurate facts, figures and statistics combined with keeping the reader entertained is a learned art. Much more difficult that it may seam initially. In order to gain the trust of your readers, and eventually your customers, your content needs to be genuine and accurate.

4 - Linking Articles. Another important point to remember, if your are submitting your articles to the article directories such as ezinearticles. com, don't ever forget to include a link to your site. After all, the most well-written, articulative article you have ever written is worthless without your reader being able to find your website or product. Usually, this link is provided in the resource box after the body of your article.

Like the article itself, the resource box must also be eye-catching to demand the attention and interest of the reader. The resource box should contain the authors name, a brief description of the author , a brief description of the sponsoring site and a link. Never underestimate the power of the resource box. It may be small in size but highly important in driving traffic to your site.

Tips For Shopping Online

1. While shopping online, make sure the site you happen to be on starts with "https". The "S" implies that the site is secure, which entails that you can safely enter your personal information without having to worry about identity theft. In case a site lacks the "S" in it, you might like to avoid using it.

2. If you're purchasing clothes or shoes online, be careful with all the sizing. Some items typically run smaller or greater than normal. Some shopping sites will advertise if an item runs true to size. If the site doesn't list anything about sizing, glance at the reviews. In most cases, if an item is running larger or smaller, the reviewers will let you know.

3. If you are intending to be shopping on the web, make sure that you do it from a computer connection you already know is secure, like the one which you have in the home. Hackers try to find WI-Fi connections in public places when they are scouting for victims, so avoid shopping when using them.

4. Do not spend too much cash on shipping. Shipping charges can definitely add up. Many sites offer free shipping, free delivery once you spend a certain amount, or possess a coupon code that lets you get free delivery. Instead of paying your cash on shipping, look for a store that ships for free.

5. If you are looking at purchasing coming from a seller for the first time, take a moment to carefully examine their past customer reviews. As a general rule this will provide you with an approximate idea of which kind of goods and services you need to expect yourself. Anyone who has been rated lowly time and time again ought to be given a broad swerve.

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