Article Marketing - 4 Essential Ingredients

The importance of article marketing in your online business in today's world is immeasurable. Well written articles can drive coniderable 'free' traffic to your website. There are 4 'must have' ingredients in a well-written article.

1 - Keywords & Keyword Phrases. An article must be centered around the keyword or long-tail keyword phrase. Its always helpful before you write your articles to consider what you would be searching for in your niche. For instance, if your website in the weight loss niche, what keyword phrase would you enter when beginning your search? Always consider what your particular customer would be searching for in order to reach you and your website or product. Make sure your articles are closely related to your niche. They must be congruent.

They are many tools on the internet today that will help you determine your most effective keyword or keyword phrase that researchers are looking for. (ex. - google keyword planner, jaaxy.com, etc.) You can do a google search for keyword tools.

2 - Keyword Density. In order for your keywords and keyword phrases to be discovered by the search engines, its a good rule of thumb for your keyword to have a 10 to 15% density throughout your article. Keyword density is simply the number of times your keyword appears throughout your article. Depending on the number of words in your article, make sure your keyword density in not too low and not too high. With a density that is too high, the essence of the article is lost and may turn off the reader as well as the search engines.

3 - Good Article Content. Good article content, in my opinion, means an article that provides a benefit or value to your reader. In addition, the content must have correct spealling and good grammar. More importantly, in order to retain the attention of the reader, it must also be entertaining. Providing accurate facts, figures and statistics combined with keeping the reader entertained is a learned art. Much more difficult that it may seam initially. In order to gain the trust of your readers, and eventually your customers, your content needs to be genuine and accurate.

4 - Linking Articles. Another important point to remember, if your are submitting your articles to the article directories such as ezinearticles. com, don't ever forget to include a link to your site. After all, the most well-written, articulative article you have ever written is worthless without your reader being able to find your website or product. Usually, this link is provided in the resource box after the body of your article.

Like the article itself, the resource box must also be eye-catching to demand the attention and interest of the reader. The resource box should contain the authors name, a brief description of the author , a brief description of the sponsoring site and a link. Never underestimate the power of the resource box. It may be small in size but highly important in driving traffic to your site.

Tips For Shopping Online

1. When you are making a purchase online, make certain you use a credit card to pay for the transaction. Bank card users are protected against fraud by federal law and therefore are only responsible for $50 in these cases. Some card agencies will even go so far concerning wave the $50 for you, which means you will not be out of pocket.

2. Never give out your Social Security number for an online merchant. This number is not required for placing orders online. Giving an online store your Social Security number can help them use your personal and personal information to steal your identity. To prevent that, if you continue an online store site and see that being a requirement, do not buy everything from them and shop somewhere else.

3. Whenever you enjoy the convenience of frequent internet shopping, it's extremely important to keep changing the passwords you use for each and every account. Every couple of weeks approximately, make up a brand new password for the bank as well as the shopping sites directly. Use abstract words, combined with numbers and other odd characters for that strongest passwords.

4. Call the internet company prior to making a purchase. For those who have some kind of trouble with your purchase, you want so that you can know that one could reach customer service easily. That's why it's a good idea to call before you provide them with your credit card information. In the event you can't get anyone on the phone, steer clear.

5. Be careful when it comes to the online stores that you consider buying from. If the web store is poorly designed, packed with misspellings, and overall fishy, you should take your money elsewhere. These are signs that something might not be right about this store. It's safer to be safe than sorry.

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